Klaviyo: email marketing de alto nivel en tu Ecommerce 1/2

Klaviyo: high-level email marketing in your Ecommerce 1/2

What is Klaviyo? If you have an online store, you will have already verified that it is very important to keep your customers informed of all your news and promotions via email. However, we do not always have complete reports on our clients' behavior with these communications, which prevents us from adjusting our email marketing strategy to get the most out of it. At Webmefy we want this to stop being a handicap for the growth of your online store and that is why we work with Klaviyo , a tool with amazing potential that puts the best technology in terms of data analysis, processing and management at your service. In addition, Klaviyo allows us to establish solid relationships with our clients , to obtain greater profitability.

This Boston-based company began its journey in 2012 and currently has more than 350 employees who work daily for more than 30,000 clients around the world . It is an email marketing tool that is especially focused on e-commerce and that analyzes the data of all your clients and the use they make of your emails. In addition, Klaviyo's integration with e-commerce platforms such as Shopify , Magento, Prestashop or WooCommerce is complete, making it very easy for you to work with it.

Today we want to talk to you about the most outstanding features of this tool and later we will tell you everything about its price and the rest of the possibilities it offers. However, we tell you that it has a free rate that manages the sending of up to 250 contacts.

Data generation, user analysis based on interaction with the store

With Klaviyo you will be informed of everything the user does in your online store : what products they have seen, how much time they have spent on a certain page or what categories they are most interested in. Based on this behavior, the tool generates a series of data that helps you better understand what you want and what aspects interest you most.

Advanced user segmentation based on store interaction

Based on this data collected by the tool, you will be able to segment your users into different profiles. For this, we will take into account who has read the emails, who has purchased directly from your communication, who has entered the website through a newsletter, etc. The list is endless, so you can get to know your users even better than they do, thus anticipating their needs.

Email marketing automation and creation of campaigns based on data and segmentation

Once you have all this data properly segmented , you can adapt all your email campaigns to each of these groups. In this way, the impact of each communication will be much greater, since it will be adapted to the tastes and preferences of the recipient. For example, if there are users who spend X amount of time in the store and leave without purchasing, you can schedule the sending of a specific email that encourages the purchase. This is done through an architecture that automates the process and frees up a significant workload.

Integration with the most popular e-commerce platforms

The potential of this tool is now beyond doubt. However, to get the most out of it , integration with the most popular e-commerce platforms is necessary. Shopify, Magento, Prestashop or WooCommerce already work with Klaviyo and from Webmefy we can confirm that the workflows are perfectly synchronized. As a seller, you will feel that the whole set is a single tool. Furthermore, if this were not enough, if your online store is not hosted on one of these platforms, Klaviyo also offers the possibility of integration.

Start working with Klaviyo now