Marketing omnicanal: ¿qué es y cómo hacerlo?

Omnichannel marketing: what is it and how to do it?

By now, at Webmefy we are sure that you have already heard about omnichannel marketing , a way of interacting with your customer through various channels creating a comprehensive and unified experience , focused, like other marketing strategies, on increasing the level of sales. We are aware that, to achieve this objective, a prior and thorough study is necessary to draw up a clear and coordinated strategy, regardless of the channel from which we want to generate impact. That's why at Webmefy we can help you with this task in your online store .

The different channels are actually a single channel

This is something that should be clear to you from the beginning, since the message that must reach the client must always be the same, regardless of the channel we use for it. The integration of all channels must be maximum , so that the client can interact with us in the way they choose at all times. This requires a perfectly coordinated architecture and must be developed following a specific plan, which often requires an investment of money or resources.

To understand it easily with an example. A client may be interested in taking out new car insurance and therefore decides to obtain information through the internet. With multichannel marketing, the potential client browsed the web to see the offers, made an appointment via email and, finally, in person, formalized the contract in the physical office. We see that he had used our multiple channels, but that he had done so independently. However, through omnichannel marketing, a customer can find out about our offers through the web from a mobile device and speak with one of our agents via chat, who, in turn, will be able to formalize the contract without the need for the physical presence in one of the offices.

This is the main difference between omnichannel marketing and multichannel marketing, the integration of all channels to achieve the same objective.

How to generate an omnichannel strategy

We must make the most of all the tools offered by the different communication channels with our clients.

  • Continuity : a user must be able to access a promotion through the mobile application and continue viewing it through the computer without perceiving a jump in the experience due to using a different channel.
  • Consistency : information, offers and promotions must be exactly the same across all channels.
  • Multiple delivery options : the user must be able to receive their item at home, but also in the store if they prefer or even at agreed collection points.
  • A single interface : the client should not notice differences between the different platforms. Obviously, all of them must be adapted to the different devices, but they must follow the same common thread.

What can Webmefy do for you in terms of omnichannel marketing?

Webmefy is a company that is at the forefront of omnichannel marketing and is always looking for new ways to boost your business. In this sense, we are going to be in charge of implementing all these techniques that we have indicated in previous lines in your business.

We will help you create a single image on all your platforms to optimize the user experience and we will generate a perfectly coordinated workflow to provide customer service from the point of their choosing. A task that requires studied planning that at Webmefy we will help you create.
If you need any more information about this, do not hesitate to write us an email at . And if you're also interested, you can try Shopify completely free for 14 days.