We are sure that in recent months it has not escaped your notice that there is a social network that has experienced a real boom, especially during the time that confinement has lasted. That is none other than TikTok, the social network of mini videos with sound filters that has become an excellent platform to promote your products. At Webmefy we know that social networks have great relevance in marketing campaigns (more and more) and that is why we like to keep you up to date with all the news. Keep reading because this time we tell you everything you need to know to get the most out of it and sell through TikTok, the social network where your online store has to be (if it isn't already).

For the second consecutive year, TikTok has been the social network that has grown the most. In March of this year alone, more than 100 million videos uploaded by users were recorded . What began as an entertainment platform for teenagers has become a social phenomenon that brings together users of all ages. But is this enough for companies to consider having their own profile on this social network? The answer is clear: yes, of course.

What is TikTok and how does it work?

TikTok is a social network that works with short videos to which sound filters are applied to give them a special touch, usually a humorous touch, although videos can also be posted for another purpose. Initially, these videos could not exceed 15 seconds in length, but currently longer videos can be uploaded by chaining together these 15-second blocks, which has greatly contributed to the expansion of this social network.

You simply have to create a profile on TikTok through the application and start adding contacts and exploring the activity of other users using the magnifying glass. To record a video you simply have to hit the add button (+) and the camera will go into action. From there you can add the filters and sounds that best fit you.

What should your brand's content be like on TikTok?

• TikTok is a social network designed exclusively for mobile devices , so videos must be recorded in a vertical position. Always think about friendly and positive content, since we want these videos to identify with the nature of your brand.
• Publish at least one video a day to gain visibility, but do not abuse it, since an excess of videos can produce the opposite effect to the desired one on the client.
• Think about your followers' schedules and choose the one that best suits you to maximize impact. This will depend greatly on the activity of your company and the target audience.

How to make your videos really relevant?

We all want to appear in the 'Trend' section of this social network, but the truth is that achieving it is really complicated. We give you some tips to achieve this:

• Create unique and original content. This is essential for users to take your company profile seriously.
• Use hashtags. Without abuse, this can be a great way to make your content reach a greater number of people. Selling on TikTok can be easier if you increase the reach of your posts.
• Collaborations. Having relevant users on the social network can make your popularity skyrocket. However, as you may have already guessed, this is usually not free, so you should keep in mind that to achieve popularity, some financial investment may be required.

How can you sell on TikTok?

TikTok has recently implemented the option to take actions on videos, which can be converted into sales through links to the products shown. Obviously, you can also include the links to your store in the user profile, which is usually very effective to make yourself known or to promote a specific product.

Conclusion

The incredible growth that TikTok has experienced has made big brands see it as a new showcase for their products, so you should start interacting with it as soon as possible. Get ahead of the competition and start uploading videos to TikTok.