Whatsapp Business: ¿Qué es y cómo funciona?

Whatsapp Business: What is it and how does it work?

At Webmefy we continue exploring ways to get your online store to every corner and on this occasion we want to focus on the instant messaging platform Whatsapp, which has developed an application designed to change the way company-customer communicates. This is WhatsApp Business and is focused solely on business use , so it can become the best communication ally for your online store. Keep reading, because at Webmefy we tell you everything about this interesting application.

Whatsapp Business is available on both Google Play and the iOS App Store. The download is completely free and its use is also free . It only has one payment method, but it is focused on large corporations with a considerable flow of messages and a large customer service team, although prices vary from one country to another.

The interface is very similar to that of the common messaging application, so the process of familiarizing yourself with the environment is quite comfortable. Whatsapp Business can only be used on a device that is not using conventional WhatsApp, for this reason, we recommend that you have a mobile phone for exclusive use of the company.

Download WhatsApp Business on Google Play

Download WhatsApp Business on the AppStore

Differences between Whatsapp and Whatsapp Business

  • In WhatsApp Business you have a more complete user profile than in normal WhatsApp . You can fill in your company name, address, hours, category, etc. All this provides an extra level of professionalism that is very appreciated by the user.
  • With WhatsApp Business you have the possibility of creating automated responses to improve the communication flow when there is no worker available to respond. In addition, there is also the possibility of generating welcome messages and quick responses.
  • Whatsapp Business is able to identify if the person speaking to you is a conventional user or if, on the other hand, it is a business account.

What advantages does WhatsApp Business have for your online business?

This application offers interesting messaging statistics , offering information about messages sent, delivered and read. Furthermore, it cannot be ignored that WhatsApp has an incredible mass of millions of users, which significantly expands the communication options. In addition, it also allows you to integrate landline telephone lines into the messaging service, as well as the sending of automated messages, such as greeting messages or messages about service not available due to being out of hours. A very interesting option is to add labels to quickly identify messages.

How to install the application?

First of all, you have to go to your application store, whether on Android or iOS , and download the application. Later you will have to verify your company phone number, like in any other messaging application. Fill out all the information on your business file and add its logo to differentiate yourself from the competition. After this, you will have everything you need to start using your WhatsApp Business account.

How does it work?

Just as with the conventional WhatsApp application, you can create stories to reinforce your brand identity. Along these lines, it also offers the possibility of segmenting your audience. To avoid being automatically identified as SPAM, it is better to focus on a series of loyal customers who trust us as a reference brand. Whatsapp Business also offers interesting marketing options to reinforce the performance of our brand:

  • The conversion rate is really high, since it offers a very direct and close relationship with the client.
  • It allows you to greatly reinforce the brand image.
  • It offers the possibility of using language close to the client: emoticons, images, video...
  • Automated messages allow significant time savings.
  • Evaluation surveys after receiving an order.
  • Management of complaints immediately to improve customer feelings and avoid negative evaluations.

If you found this article interesting and need more information, do not hesitate to contact us by email: info@webmefy.com .