The future of Ecommerce. Trends and statistics
Understanding market trends is essential for the future of e-commerce . Today there are more opportunities than ever to create an online store, but we are also facing a more mature market. In addition, there are multiple factors that must be taken into account to develop a successful strategy. And they are not the same as a couple of years ago.
It is true that the Covid-19 pandemic has boosted e-commerce . Consumer habits continue to evolve. And the digital divide is narrowing. More and more people decide to buy online. But brands must make an extra effort to get customers.
Today we would like you to know some trends and statistics in electronic commerce . If you are thinking about creating an online store, you must be clear that digital analytics and decision making will be key to increasing your conversion rate and consolidating your project on the Internet.
Main trends affecting the future of electronic commerce
The world of e-commerce continues to be a source of business opportunities. But there is more and more competition, and the Covid-19 pandemic has prompted more companies to take the step towards digital sales.
It is not an easy path, so having the help of eCommerce experts can be decisive in taking positions in the new scenario.
Let's look at some of the main trends that are affecting the future of e-commerce
1. Customer acquisition costs increase
Making ad campaigns profitable is no longer going to be so easy. Customer acquisition costs have increased on major advertising platforms. The reason? There has been market growth, so prices have increased and marketing budgets are also increasing. And everything seems to indicate, according to this Shopify study, that eCommerce will continue to grow in the coming years.
The reduction of restrictions due to the pandemic is not leading to lower advertising investment and digitalization, but quite the opposite. Therefore, brands can no longer continue to have a high degree of dependence on impulse purchasing through Facebook and Instagram Ads, and other advertising platforms. It is more important than ever to reinforce customer loyalty to the brand, building lasting relationships.
The barriers to entry to creating an online store are being reduced. This implies that there is increased competition in the retail market. This market growth means greater competition, and therefore, makes it more important than ever to differentiate yourself through brand building and personalized service that helps boost customer retention.
2. Customers are more concerned about the use of their data
In an environment where cookies play a significant role for digital analytics, users have greater concern about how their data is used. The paradox arises that clients want a highly personalized service, but at the same time regulations arise that make this personalization difficult and clients have a greater interest in what is done with their data.
On the other hand, although personalization is important, in itself it is not a decisive factor for customer retention. It is therefore necessary to increase customer confidence by offering transparent information and offering personalized treatment. Additionally, it is vital to build communities that help boost customer loyalty to the brand and increase customer retention.
3. Social commerce is growing
A third trend we can see in e-commerce is the growth of commerce on social media platforms . Purchase advertising, brand marketing or customer service have an increasingly greater presence on social networks. Omnichannel leads to customer service being carried out through chats or direct messages.
On the other hand, video is becoming the king of social networks. Live broadcasts and streaming broadcasts, product recommendations or video consultations are boosting content marketing on networks.
According to the aforementioned Shopify study , sales through social networks are expected to triple by 2025, so it is a trend that reflects the predominant role that social commerce is called to play in the future of ecommerce.
How to adapt to the future of electronic commerce?
The increase in competition means that many retailers must adapt their business strategies. Today it is more important than ever to work to improve the customer experience, build lasting relationships with users and invest in customer retention.
Many online stores , however, are not prepared for the evolution of the sector. The increase in competition means that those with a larger marketing budget can occupy advantageous positions on advertising platforms. It is vital, therefore, to analyze the data and consider customer attraction and retention as a global strategy that does not depend solely on advertisements.
Exploring other actions such as email marketing are vital to have a comprehensive strategy, aimed at building the brand and customer loyalty. With tools like Klaviyo , at Webmefy we help you generate successful strategies based on creativity, user trust and content marketing to increase trust and build customer loyalty.
The future of your online store is in your hands. If you are entering the world of online sales, we invite you to take these trends into account. Work on an eCommerce strategy that allows you to diversify sales channels, boost sales through social networks and build a brand that attracts, convinces and generates engagement in users who come to your website.
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