If you belong to the world of eCommerce, you have surely heard of Shopify. The leading eCommerce platform, one of the most used technological tools by small and large companies around the world. But why is it so popular? What is the real trend of migration to Shopify? In this post, we present the reasons why the leading eCommerce trend is to migrate to the Shopify platform.

Reasons to migrate to Shopify

ECommerce has been a constantly growing market for some time now and more and more brands are seeking to join their products to this platform in order to reach a greater number of customers.

Shopify is one of the most used eCommerce platforms worldwide and many brands have seen the benefits of using its services. It is an easy platform to obtain, customize, and maintain, and most of the tools they offer can be used without being a programming expert. This fact, in turn, makes it easier for brands to control and manage their sales website.

In this sense, the advantages that Shopify has in terms of its scalability , its security and the wide reach it has with mobile devices are considerable, being one of the main eCommerce options for many brands. In addition, Shopify has high integration with the main social networks such as Facebook, Instagram, among others, which helps customers have a more pleasant shopping experience .

✔️ Easy-to-use interface: Shopify has an intuitive admin panel that makes it easy for anyone to build and manage an online store, order management, inventory, and content management. You don't need to know any type of programming language , which makes it a quick and easy process for anyone. Plus, there are plenty of professionally designed templates to choose from, meaning you can customize your website and have it looking very professional in no time.

✔️ Tools that make it easier to monitor your business: From the point of view of business management , Shopify also offers a series of tools to analyze data and its sales , allowing store owners to stay aware of and ensure the performance of their business.

✔️ Exceptional Customer Support – Shopify offers excellent customer support for any technical issues you may have. Support is available 24/7, so you don't have to worry if something goes wrong, there will always be someone available to help you.

✔️ Fewer technical issues and more downtime: One of the main reasons Shopify has become more popular is due to its high standards of reliability and security. Shopify eliminates the technical issues that older platforms like Magento, WooCommerce, and PrestaShop can have , resulting in less downtime. If you experience downtime, you lose sales and that can be detrimental to your business. With Shopify, you ensure that your website is online at all times.

✔️ Completely customizable: Shopify is completely customizable, meaning your online store can be as unique as you need it to be. You can customize the look and functionality of your website to suit your needs and your company's brand. You can add any branding, logo, design and functionality you want, from navigation to the shopping and payments experience.

✔️ Helpful for SEO: When you switch to Shopify, you not only get a great platform but also benefit from SEO tools. Shopify is designed with the intention of being search engine friendly , meaning your site has a better chance of being seen by search engines. SEO tools are easy to use and help you improve your search engine rankings , meaning your online store will be easier for customers to find.

✔️ Greater security: With Shopify your online store will be more protected from any cyber attack . Brands trust Shopify as it is PCI DSS Level 1 certified. This compliance extends by default to all Shopify-powered stores. Today, brands are looking for robust cybersecurity technology.

✔️ Greater profitability: If you are looking for a profitable option for your e-commerce business, Shopify could be the right platform for you. With clear and predictable prices . In addition to saving on operational costs , transaction fees and shipping, you can also get an increase in conversion and cross-selling, as well as included technical support.

Conclusion

In summary, the real trend of migration to Shopify makes concrete sense for the current eCommerce market. The important thing is that brands adapt to the needs of the market and changes in technology, to grow their sales and reach a greater number of customers.

Shopify is a platform that perfectly meets the needs of brands in terms of ease of use, scalability, security and support . So, if you're looking to take your brand to the next level, Shopify is the best option.

For more information on how to migrate to Shopify Plus or to get started with the process , contact us . We will be happy to help you!