Email marketing flows are automated email sequences. Their primary objective is to provide correctly segmented messages to the recipient and to standardize marketing processes. Platforms like Klaviyo allow you to automate email flows in the simplest and most efficient way.

However, it is possible that you may have doubts about which email flow you should implement in your online store. What are the best email flows in Klaviyo? What exactly does each one of them involve and what advantages can they provide for your e-commerce?

In this article, we will show you the five best-automated email flows in Klaviyo in order for you to get the most out of them.

Better email flows with Klaviyo

There are multiple emails flows in Klaviyo that you can implement in your email strategy.

Implementing them is very simple. All you have to do is log into your account and select "Flows" and then click on "Create Flow".

From here, you will see all the email flows that can be made with Klaviyo. Those listed at the top are the most important and the ones that you should implement in your email marketing strategy.

1. Abandoned Cart Reminder

This is a sequence of emails targeted at users who abandon their shopping cart. As indicated by the tool itself, 7 out of 10 users tend to abandon their shopping cart before completing their order. To avoid this from happening, you can design an email flow that will be sent only to registered users who have abandoned their shopping carts.

You can even schedule the time that will elapse between one email and the other, which will allow you to be insistent with your potential customers without being bothersome.

At this point, it is essential to work well on the email message, since you have to show the customer that you are friendly. Nevertheless, you must remind them that they have abandoned their shopping cart. You can create a certain feeling of scarcity by explaining to them that if they do not buy the product soon, it is possible that when they wish to do so, it may be out of stock at that time.

2. Customer Winback

This is a stream of emails targeted at users who have made a purchase. These users, however, have not made another purchase since then. The goal of this email flow is to encourage the customer to return to your store, and to ensure that you don't miss an opportunity to gain a repeat customer. It is in your e-commerce interest to maximize loyalty in order to have a stable revenue.

3. Welcome series + Discount

There is a wide variety of welcome email flows. Among the most interesting is one where, in addition to welcoming users in the first email, you send them a sequence of emails inviting the user to learn about your products or follow you on social networks. Through this type of action, you seek to boost engagement and get new subscribers to make their first purchase.

In the last email of the series, you can offer a discount exclusively to those subscribers who have not yet made a purchase. This will increase your chances of converting them into customers.

4. Customer Thank You

When it comes to building customer satisfaction, the moment after a purchase is the most important. The user needs to see that we care about them from the very first interaction. It's for this reason that many Shopify online stores will send a thank you email after the purchase.

Thank you messages are a sign of good humor and kindness to the customer. The customer feels rewarded by receiving a nice message displaying your satisfaction that they have made a new purchase. Emails like this help to increase customer engagement with your brand.

There is nothing worse than making a purchase and not receiving any kind of message. This is a missed opportunity because it's very disappointing when you don't respond with a thank you email to the customer. This is a key factor in long-term customer loyalty.

Ideally, you should create at least two types of thank you messages: one for new customers and one for repeat customers.

5. Browse Abandonment

Suppose that the user views a product but doesn't add it to the shopping cart. You should certainly try to engage them because they might be interested in buying it but haven't made up their mind yet. An email message can have a strong impact in helping them make their purchase decision.

Klaviyo's email flow would only target registered users who have visited specific products. This email can show them the same product or a similar one, which can help the subscriber to make up their mind.

You should in any case remember to set up product page tracking in your Shopify online store for this email flow to work. Integrating your Shopify store with Klaviyo is essential for you to take advantage of all the benefits of this tool.

We develop your email marketing strategy with Klaviyo

Maybe you have been running an online store for some time but your email marketing strategy is not correctly segmented. You send out generic messages to your entire list of subscribers, without knowing who has visited a product and who hasn't, or who added a product to the shopping cart and who did not.

This information is vital to effectively segment your email marketing messages. Convey familiarity and increase the personalization of your email strategy thanks to Klaviyo and start increasing your conversion rate to sales. 

At Webmefy, we can help you achieve the results you are looking for. Increase your sales and improve the engagement of your online store with smart and targeted marketing actions. Request more information about our email marketing and eCommerce consulting services with Klaviyo. If you haven't tried Klaviyo before, create an account and see how you can boost your email marketing revenue.