Generating customer engagement is essential for a profitable online store. However, it is not easy to keep the attention and loyalty of your contacts and potential buyers if you don't use the best customer engagement tools.

In this post, we will discuss the advantages of using tools to generate engagement and create a community of followers for your brand to achieve the results you want in your eCommerce. We will also explain the functionality of Shopify Email , which allows you to create strategic email marketing campaigns to attract your potential customers.

Shopify Email: a simple and practical tool for generating engagement with your customer list

Email marketing is a marketing tool over which you have total control. Unlike advertising or SEO, which are subject to changes such as competition or changes in Google's algorithm, working with your subscriber database has great advantages. Once users have given you permission to store their data and send them communications, your subscriber list is yours.

Shopify Email is Shopify's tool for managing the relationship with your customers through various contact channels. With Shopify Email, you can generate email templates, design strategic campaigns, and segment customers to send them emails.

What can you do with Shopify Email?

• Design customized emails for your brand.
• Customize your emails with your brand's name and logo.
• Choose images, colors, and buttons and fully customize your emails.
• Choose from pre-designed email templates.
• Add product suggestions in your emails.
• Preview emails before sending them.
• Set up segmented lists of users according to different criteria.
• Automate your emails.
• Set the conditions and the waiting time for sending emails.
• Track your campaigns and view statistics.
• Analyze the results of your campaigns to improve their performance.

Benefits of Shopify Email for your email campaigns

One of Shopify Email's advantages is that you can manage your campaigns from within the Shopify admin panel without having to connect to any other email marketing platform.

Automated emails are a powerful way to keep the user engaged throughout the entire buying process or relationship with your brand. You can schedule confirmation emails when a purchase is made or create welcome emails to newly registered users. This ensures that users feel that there is a close and direct relationship with your brand. In addition, you can use your customer database to access more potential buyers.

Shopify Email user segmentation is essential to help your emails generate customer engagement . It is necessary to group contacts according to their interests and characteristics so that the emails you send them are as personalized as possible and you can achieve the maximum success rate in your campaigns.

In addition, with Shopify Email, you will be able to manage all your store's communications , as you can also use Shopify Inbox to check the chat messages sent to you and Shopify Email to read emails.

Shopify Email allows you to send up to 10,000 emails on each Shopify plan now, at no additional cost. For the Shopify Email plans, you have the benefit of having up to 10,000 emails available to start with for free, and you only pay for what you use. Pricing is currently $1 for every additional 1,000 emails you send. In addition, Shopify Email is available on all Shopify plans.

What are the best engagement tools for Shopify?

Your Shopify online store cannot rely solely on your advertising efforts. You need to work your customer database to get existing customers to buy new products they didn't know about or come back to buy the same product regularly.

It is a common misconception that the more contacts you have in your subscriber list, the more you will sell. In reality, the truth is that it doesn't matter how many profiles are on your mailing list. Without good engagement, you are not going to get results. Engagement can be measured from data such as open rates, email click-through rates, and, of course, your email marketing campaign conversion rate.

In addition to Shopify Email, there are several other engagement tools you can use to create email marketing and email automation campaigns. Next to Shopify Email, Klaviyo is the most advanced email marketing automation solution for use in Shopify stores. This tool allows you to create lists, templates, forms, and various custom automation workflows, such as welcome messages or automated emails for abandoned cart reminders.

Klaviyo can be seamlessly integrated with Shopify; it includes all Shopify Email functionalities (pre-designed templates, email automation, etc.) and allows you to run SMS campaigns independently from email campaigns. Although Klaviyo's costs may be higher, the advanced features it includes make it an ideal choice for many Shopify stores.

Klaviyo also features an advanced automated email flow system that gives you great flexibility in collecting your own Shopify user behavior data to maximize the personalization of your campaigns. Klaviyo is the most recommended solution for those seeking engagement tools for online stores with a high volume of subscribers.

Although there are other email marketing tools to increase user engagement, Klaviyo is not of the best options for Shopify online store owners. We are Klaviyo masters platinum partners; we have a wide experience with the tool and different types of verticals in the eCommerce industry. If you want to implement a strategy to increase engagement in your eCommerce, increase your revenue and increase customer retention, we at Webmefy can help you with the advice you need. Are you ready to talk about it? Schedule a meeting with us now .