Klaviyo Agency for eCommerce: CRM, Automation, and Retention

Let's talk about your CRM strategy

Your CRM should help you make better decisions, not just send more campaigns

Your store is already getting orders. The next challenge is getting to know your buyers better, reaching out when it makes sense and building a relationship that doesn't depend on a one-off campaign.

At Webmefy, we design and manage eCommerce CRM strategies with Klaviyo: we connect purchase and behavioral data, organize audiences and activate campaigns and automations that drive repeat purchases, loyalty and customer value.

We're a Klaviyo Platinum Master partner, a credential you can verify in Klaviyo's official partner directory. We work with a business mindset: CRM must be coordinated with the store, its markets and the rest of the growth strategy.

Let's talk about your CRM strategy

Brands we have scaled with Klaviyo

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Mustela
Castañer
Olistic
Pita breads
Intecat
Lady Pipa
Bracli
Bakari
Me
Betty's Space

CRM and marketing automation services for eCommerce

CRM audit and retention strategy
We analyze how the account is set up, what data it receives, how contacts are organized and what results your existing campaigns and automations are delivering. The diagnosis becomes a work plan tailored to your brand's catalog, purchase frequency and markets.

Data segmentation and activation
We work with purchase signals, frequency, recency, products purchased, interests and behavior. When the project calls for it, we use RFM criteria and customer value.

Flows, campaigns and integrations
We design automations based on the customer's stage, plan campaigns tied to your catalog, and support your launch or migration to Klaviyo from another platform.

I want to review my CRM opportunities

CRM, automation and retention connected to the business

Klaviyo is our specialty; eCommerce growth is the goal

Klaviyo lets you trigger communications based on customer data and events. On its own, however, the tool doesn't resolve decisions about margins, catalog, repeat purchases or the shopping experience.

We assess the role of each channel (email, SMS or WhatsApp) when it adds value without overwhelming customers. We review deliverability, experimentation and measurement, distinguishing between the revenue a platform attributes to CRM and the incremental impact that can actually be proven.

Technology should serve a more meaningful relationship with your customers. Not the other way around.

I want to review my CRM opportunities

How we manage your eCommerce CRM

1. We review the account, data quality, and goals

We learn how your customers buy, which tools the brand uses and which results are being measured. We identify technical limitations, untapped audiences and retention opportunities.

2. We prioritize based on the purchase cycle and the potential of your customer base

We define which improvements are worth tackling first. An incomplete basic setup may take priority over an advanced automation; an outdated list may need quality work before increasing send volume.

3. We launch campaigns, flows, and integrations

We carry out the implementation according to the agreed scope, coordinating changes with the teams involved and making sure events, segments and messages work as expected.

4. We measure and adjust using business data

We review which campaigns and automations deliver results, where engagement drops and which customers show repurchase signals. We adjust the strategy based on that evidence.
Talk to Webmefy about CRM and Klaviyo

Real experience: CRM connected to brands' operations

Olistic: automation and segmentation for multiple markets. In the Olistic project, Webmefy evolved the CRM in Klaviyo through automations, behavioral segmentation and communications adapted to different markets. See the Olistic case study.

Castañer: personalization and retention beyond one-off campaigns. The project covered segmentation, automated flows and aligning content with the commercial season. See the Castañer case study.

These cases show the kind of challenges we tackle. Each brand's results reflect its own situation and are not a guarantee for other projects.

Let's talk about what you can already build with your customers. Share your store URL, the tool you use and your main challenge.

Talk to Webmefy about CRM and Klaviyo

Klaviyo Experts. Platinum Master Klaviyo Agency Partner

Frequently asked questions about our CRM and Klaviyo service

CRM is the strategy for managing customer relationships and using customer information to improve communications and service. Klaviyo is a platform we use to execute part of that strategy through data, segmentation, campaigns and automations. Choosing a tool is no substitute for designing the strategy.

Yes. We can review your current setup, identify automations worth keeping or improving, reorganize segments and support you in managing campaigns. You don't need to start from scratch to work with us.

Our technical expertise is closely tied to the Shopify and Shopify Plus ecosystem. If your eCommerce runs on another platform, we'll review what data and integrations are available before deciding whether we can take on the project and with what scope.

It depends on the business and the information available. Welcome, abandoned cart and post-purchase are common areas to review; replenishment, cross-sell or win-back may be more relevant for certain catalogs. We start by reviewing what's already in place.

We consider them when they fit the customer journey and the available solution can support them. Before activating them, we check setup, availability by market, consent and coordination with the rest of your communications.

We can assess the migration and its scope. Transferring contacts, preferences, history and automations depends on the source tool, its export capabilities and the quality of the data. We don't promise to preserve information that can't be properly recovered or transferred.

We define the right KPIs for your business: revenue attributed to campaigns and flows, repeat purchase rate, purchase frequency, engagement, deliverability and segment growth. Whenever possible, we cross-check those figures against store data to avoid conclusions based solely on platform attribution.
Talk to Webmefy about CRM and Klaviyo

Let's talk about what you can already build with your customers