Klaviyo agency and marketing automation agency for eCommerce brands

Klaviyo as your customer CRM

At Webmefy, we are an agency specializing in Klaviyo CRM and marketing automation for eCommerce, certified as Klaviyo Master Platinum in Spain. We help brands, including Shopify and Shopify Plus experts, transform their CRM and retention strategy into a real growth engine, through advanced automations, real-time personalization, and complete integration with their technological ecosystem.

Our years of experience working with Klaviyo allow us to go beyond technical setup: we design strategies based on what truly works. We have worked with multiple eCommerce verticals, which gives us a more holistic business perspective and allows us to apply proven best practices, adapted to each brand and each stage of growth.

We activate data to maximize sales, repeat purchases, AOV, and Customer Lifetime Value (LTV), connecting strategy, technology, and execution to generate a direct business impact.

Brands we have scaled with Klaviyo

Mustela
Castañer
Olistic
Pita breads
Intecat
Lady Pipa
Bracli
Bakari
Me
Betty's Space

Marketing automation: turn data into recurring revenue

Many brands still use email marketing for eCommerce as a channel for one-off campaigns, when in reality it can become a strategic marketing automation system focused on retention and growth.

When correctly activated, it allows you to:

  • Turn data into recurring revenue.
  • Unify customer information into a 360º view.
  • Create advanced segmentations and personalized experiences.
  • Reduce reliance on paid media.
  • Sustainably increase retention and LTV.

As a Klaviyo agency and marketing automation agency, we help you turn your database into a true growth lever.

We turn your data into growth with Klaviyo

Omnichannel marketing automation with Klaviyo to increase retention and LTV

We design omnichannel strategies that connect email, SMS, and WhatsApp to accompany the customer throughout their life cycle and increase their value.

Our marketing automation approach combines:

  • Qualified data capture.
  • Conversion automations.
  • Retention strategies.
  • Behavior-based personalization.
  • LTV optimization.

What do we do with marketing automation in your eCommerce?

CRM and marketing automation strategies for eCommerce

We create personalized automated flows by strategically combining channels for each phase of the customer journey: - Welcome - Product viewed - Abandoned cart - Post-purchase - Winback - Replenishment - Cross-sell and upsell. These automations consistently generate sales and improve retention and LTV.

Database capture and growth

We implement marketing automation strategies to grow your list of qualified contacts: - Optimized forms and pop-ups - Subscription incentives - Progressive user profiling

Advanced segmentation for retention and LTV

We create audiences based on: - Purchase behavior - Brand interactions - Customer value (RFM and LTV) - Interests and preferences This allows for the automation of relevant communications and improved retention.

Klaviyo CRM Optimization

- Migrations to Klaviyo. - Account audits. - Creation of new flows. - Deliverability improvement. - Optimization of email marketing campaigns for eCommerce.

A/B testing and continuous optimization

We test: - Subjects - Creatives - Offers - Send times To improve open rates, clicks, conversions, and LTV.

Advanced marketing automation features

- Integrations with Shopify and key apps. - Automatic price drop. - Back in stock. - Predictive analytics. - Advanced marketing analytics.

Why choose Webmefy as your Klaviyo agency?

We don't just configure Klaviyo. We design a CRM and marketing automation strategy that connects Email, SMS, and WhatsApp to accompany the customer throughout their entire lifecycle and turn every interaction into a growth opportunity.

We activate your data in real-time, build conversion-oriented automations, and develop retention strategies that directly impact business revenue.

Thanks to this approach, we have helped many brands:

  • Multiply revenue generated by the CRM channel by up to 3x.
  • Increase average order value and purchase frequency.
  • Improve retention and LTV sustainably.
  • Reduce reliance on paid media by better monetizing their database.

We turn Klaviyo into a real growth engine, not just a simple sending tool.

Klaviyo Experts. Platinum Master Klaviyo Agency Partner

Convertimos el CRM en motor de crecimiento

Resultados medios cuando Klaviyo se implementa con estrategia, automatización avanzada y foco en rentabilidad.

+2530%

Incremento en ingresos en 6–9 meses

+2035%

Aumento en tasa de recompra

+2040%

Incremento en LTV

3040%

De la facturación total generada por CRM

Preguntas frecuentes

Dudas habituales sobre Klaviyo y nuestro servicio

Resolvemos lo que más nos preguntan las marcas antes de empezar a trabajar Klaviyo con nosotros. Si tu duda no está aquí, cuéntanosla directamente.

¿Qué es Klaviyo y por qué mi eCommerce lo necesita?

Klaviyo es una plataforma de CRM y marketing automation diseñada específicamente para eCommerce. A diferencia de un proveedor de email tradicional, centraliza en tiempo real los datos de comportamiento de cada cliente (visitas, compras, interacciones) para activar campañas y automatizaciones altamente segmentadas por email, SMS y WhatsApp. Es la herramienta adecuada cuando quieres dejar de depender solo de la captación de tráfico nuevo y empezar a monetizar mejor la base de clientes que ya tienes.

¿Puedo migrar a Klaviyo desde Mailchimp u otra herramienta sin perder datos?

Sí. Gestionamos migraciones completas desde Mailchimp, Connectif, SalesManago y otras plataformas hacia Klaviyo, conservando el histórico de contactos, segmentos y, cuando la herramienta de origen lo permite, el historial de interacciones. El objetivo es que la migración no interrumpa el envío de campañas ni el funcionamiento de tus automatizaciones activas.

¿Cuánto tiempo se tarda en ver resultados con Klaviyo?

Depende del punto de partida. Si ya tienes Klaviyo instalado pero poco explotado, una auditoría y reorganización de flows puede mostrar mejoras en las primeras semanas. Si empiezas desde cero, lo habitual es ver el canal consolidarse como fuente estable de ingresos en los primeros meses, a medida que las automatizaciones acumulan datos e historial de comportamiento.

¿Qué automatizaciones (flows) son las más importantes para empezar?

Los flows base con mayor impacto suelen ser: bienvenida (welcome), carrito abandonado, browse abandonment, post-compra y winback o recompra. A partir de ahí se van sumando automatizaciones más avanzadas según el sector y el ciclo de vida del cliente, como back in stock o alertas de bajada de precio.

¿Klaviyo funciona con SMS y WhatsApp además de email?

Sí, Klaviyo integra de forma nativa email y SMS en una misma plataforma, y permite conectar WhatsApp como canal complementario. Esto facilita coordinar los tres canales dentro de una misma estrategia omnicanal, evitando saturar al cliente con mensajes duplicados en distintos canales.

¿Qué diferencia a Webmefy de otras agencias que trabajan con Klaviyo?

Somos agencia Klaviyo Master Platinum Partner, el nivel más alto de certificación del programa de partners de Klaviyo, y además somos Shopify Premier Partner. Esto nos permite trabajar el CRM conectado directamente con la tienda y el resto del stack tecnológico, en lugar de tratar Klaviyo como una herramienta aislada de email marketing.

Tell us about your project and we'll help you turn Klaviyo into a true growth engine.