Managing an eCommerce involves numerous tasks. And the larger and more complex your online store is, the greater the needs tend to be. Can you imagine being able to hide out-of-stock products, or reorder stock from the supplier before the supplies are used up to avoid stock outages? Automating your online store in Shopify is possible if you use Shopify Plus Flow, the tool to manage the workflow of your online store.

Reduce the manual tasks that you need to do every day to manage your online store and focus on what really brings you value. You will be able to automate a wide variety of actions in your Shopify store easily and without having to modify the code of your template.

Although Shopify Flow is only available for Shopify Plus and advanced plans, it can be an excellent tool for your already established online store to strengthen and improve its processes to increase customer satisfaction.

What is Shopify Plus Flow and how it helps you automate your online store

Shopify Flow is a tool that allows you to automate the operation of numerous tasks in a Shopify online store. Using shopify flow themes, you can create personalized and programmed workflows that provide a specific solution to different situations that may arise in your online store. You won't have to code, so these features can be implemented quickly.

With Shopify Plus Flow you can avoid repetitive tasks that are taking away from your team's productivity. Through a simple and simple system, you can program inventory tracking, fraudulent order detection, customer tagging according to different parameters or even email campaigns.

Shopify Flow also has the advantage that it integrates with different applications, in addition to being accessible directly from our Shopify administration panel, so you can program solutions that connect with the tools you are already using in your store.

It is therefore a solution to avoid the inefficiencies that are generated in many eCommerce, as a consequence of the exponential growth of manual tasks.

How Shopify Plus Flow works

You may be wondering: how is it possible to automate tasks in online stores? Is it reliable to implement this type of automation and be able to forget about the problem?

The Shopify Plus Flow operating model is very simple. The workflow is based on 3 fundamental elements.

• Events: are any actions that occur in your online store. For example, an order is produced.
• Conditions: This is a condition that applies to the event you want to create an automation for. For example, if the event is an order, the condition may be that it is > €400
• Actions: it is the automation itself, which will be carried out when the condition that has been established is met. Continuing with the same example, we can identify the customer who places an order greater than €400 as a VIP customer.

This way, when a user makes a purchase worth more than €400, they will be labeled as VIP in your contact list. Therefore, you know that they are a priority customer, who is willing to make high-value purchases. It is the type of customer that you should retain, because with a single action, it has a highly positive impact on your sales results.

How to automate your online store with Shopify Flow

So that you can see in more detail how to automate your online store with Shopify Plus Flow , we are going to show you some examples. These are some of the automations that can be carried out with Shopify, so the possibilities of improving the productivity of your team and improving processes are very wide.

1. Hide or pause products

Detect when a product is out of stock or not in stock. If customers don't know that the product is not available, they might buy it and you could run into a warehouse management problem. In the best case scenario, if you order from the supplier and have the product, it is likely that the delivery times would not be the same as those on the website.

2. Detect fraudulent purchases

Imagine that someone places an order from a country other than the billing address they requested. It could be a mistake, but your store should not risk sending a product to a distant country, with the high shipping costs that this entails, if it does not first verify that it is a correct order.

There are different parameters that can help us detect possible fraud. For example, when a customer places an order for 10,000 euros and pays cash on delivery. These are purchases that involve considerable risk, especially when you have to produce the item on demand. If the customer later did not pay or rejected the order, your company would have assumed high costs without any sense.

The correct thing is that a special area of ​​your business can verify that everything is correct when abnormal orders occur. With Shopify Plus Flow you can automate that these purchases are not made automatically and can be sent to a department to control fraudulent orders.

3. Automate product review management

Positive reviews are highly valuable information for your Shopify store. They allow you to know the value you are providing to your clients. The same thing happens with negative reviews, they give you information about the problems posed by a certain product or process.

Can you imagine automating the control of reviews so that every time there is a low rating for a product (1-2 stars) an email is sent to Customer Service so they can analyze what happened? With Shopify Flow you can make the most of review analysis so your team can detect dissatisfied customers.

4. Tag customers who have made a refund

Product refunds (return requests) are bad for your store. They may be due to reasons that have nothing to do with your value proposition (the product is returned to buy one in a different size or color), or they may also be due to the fact that the customer was not satisfied with the quality of the product.

Customers who return products are the most difficult to retain. With Shopify Plus Flow you can tag each customer who returns products and track them to see how they act in the future, allowing you to offer solutions to keep them satisfied.

As you can see, the possibilities that Shopify Plus Flow offers you are many to optimize your processes, increase the automation of your store and obtain a more precise knowledge of what your customers need.

With this tool you can increase the automation of workflows in your store to avoid inefficiencies and improve your results. We invite you to contact us if you want to implement new ways to automate the processes of your Shopify store.