More and more people are buying online and the online market is increasingly saturated and constantly changing, which is why it is essential that e-commerce companies use growth marketing strategies to stand out and increase the customer base, helping the growth of the company and its profitability.

In this article, we are going to present you 5 Growth Marketing recommendations that you can implement in your ecommerce. These recommendations will not only help you improve the conversion rate of your website, but also increase your income.

Upselling and downselling

Implementing upselling and downselling strategies can be very effective in increasing the average purchase ticket.

• Upselling consists of offering the customer a product or service of higher quality or value and at a higher price than the one they are looking for. The goal is to persuade the customer to spend more money and thus increase the value of the sale. For example, if a customer is looking for a 32-inch television, you could offer them a 40-inch television for a slightly higher price.
• Downselling, on the other hand, is offering a product of lower quality and at a lower price than what you are looking for. For example, if a customer is considering purchasing an annual subscription to a subscription service, the ecommerce company could offer them a monthly subscription at a lower price. This strategy is very effective when the product the customer is looking for is not available or is out of stock.

Both strategies can be very effective. Upselling can increase the value of the sale and generate more revenue for the business, while downselling can attract customers who would otherwise not be willing to pay full price for a product or service. It is important to note that both strategies must be used carefully to prevent the client from feeling pressured or deceived, and they must always be based on the client's needs and preferences.

Mobile optimization

It's important to make sure your website is optimized for mobile devices. More and more people are browsing the Internet from their smartphones, so it is essential that your website adapts to these devices. To do this, you must take into account aspects such as loading time, call-to-action buttons or a simplified user experience, among others. A website that is not optimized for mobile can lead to a poor user experience, which can negatively impact your conversion rate.

Personalization

Personalization is increasingly important in the world of ecommerce. Users want to feel that they are being offered a personalized and unique experience. There are many ways to personalize the user experience, such as through product recommendations based on your purchase history or website activity. You can also send personalized emails with specific offers for a certain group of users. Thanks to personalization you will be able to improve your customers' satisfaction, their loyalty and the conversion rate.

A/B testing

One of the best ways to increase your website's conversion rate is through A/B testing. This technique consists of presenting two different versions of the same web page to users and analyzing which of them generates better results. For example, you can test two different versions of a landing page or a buy button and see which one generates the most clicks. It is important to carry out these tests continuously to optimize the website and improve the conversion rate.

Many times we think that what we like the most or what seems most intuitive to us is the correct thing, but thanks to this type of tests we realize that our users do not have to think the same as us and that depending on the target audience we want to direct, they will prefer remarkably different things.

Content Marketing

Content marketing is a very effective technique to attract traffic to your website and improve engagement with your users. The objective is to create relevant and useful content for your audience and share it through your social networks or your newsletter. The content can be in the form of articles on your blog, infographics, videos or tutorials. If the content is quality and relevant to your audience, it will help you improve your brand image and attract more traffic to your website.

Implementing these 5 Growth Marketing recommendations can significantly contribute to improving the conversion rate of your ecommerce and increasing your income. Upselling and downselling, mobile optimization, personalization, A/B testing, and content marketing are easy and effective techniques to consider for your website. Remember that you must continue measuring and analyzing your results in order to continue improving and growing. With these tips you will have a solid foundation to start improving your ecommerce and take it to the next level.

At Webmefy we have a growth approach in all our projects, to help optimize all ecommerce channels and make your business continue to improve and grow. If you want us to give you a hand with your business and you are thinking about starting to implement growth strategies, but you don't know how to do it, don't think twice and contact us. Talk later?