How to define your ecommerce objectives?

How to define your ecommerce objectives?

July 08, 2021 Dick Lozano

Whether you have just opened an e-commerce or are about to do so, it is very important to define what the priorities will be for the business to function correctly. Having clear and defined objectives, as well as offering a positive perception to your clients, are some of the most important and necessary guidelines to stand out. In this post, we are going to see a series of guidelines that can help you grow and optimize your digital sales channels.

The importance of the client when creating the objectives of your online business . Until relatively recently, the Internet was an unknown world for many users. However, today, it is one of the main channels to increase sales, since the consumer is increasingly betting on online shopping due to the convenience and price offer that exists. Therefore, you must be consistent and build a website that is attractive, loads quickly and has a simple structure for user navigation. This will have the consequence of improving the effectiveness in the number of orders for your online business, or in other words, improving the conversion ratio of an e-commerce.

It is essential that you determine who your target audience is . It is clear that the more visits your online store gets, the better position you will find in search engines. However, this is not always the case since if we only focus on obtaining a greater volume of traffic, our bounce rate can skyrocket since we will not be getting qualified leads and our conversion rate will be lower.

To increase the profits of your company , you must focus more on those leads who have already shown interest in your business and, therefore, have become part of the registry in the main database.

The process thus begins by determining who the buyer persona is , that is, the representation of your ideal consumer in order to focus your digital marketing strategy on the optimal audience categories, our target.

Another important aspect that we must take into account when setting objectives is measuring our audience. Measuring our traffic, its behavior on the website, etc., will allow us to find opportunities for improvement, which will directly apply to improving the conversion rate among users who enter your website.

Analyzing data in an ecommerce will give us a global and real vision of what is happening on our website . In this way we will be able to set objectives and analyze in real time, or in a certain period of time, whether they are being met or the deviations that are taking along the path of achieving them. Although there are many platforms with which you can measure the data obtained by an online store, the most used is Google Analytics. There you will be able to see and analyze different important KPIs that we must take into account for the performance of our online store. In this post you can find out what useful metrics Google Analytics offers us by default to start optimizing our website (https://www.webmefy.com/blog/qu%C3%A9-m%C3%A9tricas-%C3%BAtiles- it-gives-us-by-default-google-analytics-to-start-optimizing-our-website) and thus be able to start defining clear objectives.

What criteria should you follow to build the right buyer persona profile?

Now that we have explained the importance of the customer in choosing objectives, we want to detail what criteria to follow to create a fictitious consumer profile that fits our items for sale . In other words, try to put yourself in the shoes of consumers to understand what they need from your online business.

Age is one of the essential points to define your goals. For example, if your business is in charge of selling video games, teenagers will be the candidates to be your main buyer persona.
Gender is also extremely important, since there are some products that are more requested by women than by men or vice versa. For example, hairdressing and beauty products are more focused on women and construction tool stores on men.
The way users interact with your website will reveal to you what they are looking for on your website. This means that you will know what their intentions are because you will be able to collect information about the tabs they have visited or the most popular products.

With all the information collected , strategic decisions can be made based on data analysis and its interpretation, using a data-driven approach.

This means that the data must be examined and organized so that they can set clear objectives and have a potentially successful plan and continue strengthening the relationship with customers.

Tips for creating successful goals

When designing your goals, you must think like an Internet user to realize that the behavioral patterns we use in reality do not always fit the digital world.

Don't try to get a lead or client at any price. We mean that there are many ways to get a new lead or client. However, not all of them are well regarded by internet users. An example is spam or loading advertising . This can cause a bad impression on potential consumers.
The same thing happens with emails . If you start sending an advertising campaign by email to your customers so that they subscribe to your newsletter to find out about the news, promotions or discounts from your online store, it will be positive. However, if you do it without being clear about the criteria of your clientele, you will convey the feeling of little formality and a lot of desperation to sell quickly and to anyone.
There are different ways to achieve success in online business strategies. Positioning your brand and achieving viralization should be another of your goals on the list. To do this, you can do raffles, hire influencers, run promotions or implement any attractive strategy.
Put strategic plans into practice, in addition to reviewing the mission of the website, its vision, all the objectives for three years and the unique selling proposition that differentiates you from the competition.
On the other hand, make sure your customer service is professional . You must be aware that each person wants a unique treatment and you have to be able to find a way to make them feel special, that is, to define a personalized and satisfactory experience.
Analyze or create the SWOT (strengths, weaknesses, opportunities and threats) of your online business. Take the time you need for it. The important thing is to create a robust strategy so that clients see in your company the solution to their needs and you can meet the goals you have set for yourself.

What are SMART goals?

Although it is sometimes difficult to identify objectives, you have to be clear that all the goals you set will make your company progress, as long as they are within its reality.

For a goal to be considered smart, there is the SMART methodology , which are different criteria that can be applied when establishing objectives and goals.

Based on these criteria, a goal to be:

SPECIFIC (Specific). Clear and defined objectives, establishing exactly what we want to achieve.
MEASURABLE (Measurable). Have the ability to measure the progress that is being achieved. Be clear about where we are starting from and rely on data to analyze evolution or progress.
REACHABLE (Attainable). Realistic goals. Neither are they easy to achieve nor impossible, but we will only get frustrated. Set goals that are challenging.
RELEVANT (Relevant). Let the work and effort directly affect the results we are looking for, otherwise we will be spending time that we could be using in other applications or improvements.
BOUNDED IN TIME (Time Based). Establishing a deadline for action, although it may be very subjective and not as important as the rest, it is also important to take it into account and to serve as a motivator when executing.

In conclusion, now that you know the ways to determine the objectives and the importance of planning them for an ecommerce, it is time to put it into practice and start boosting its growth.