The Importance of a Good Subject Line in Emails: Tips for a subject line that impacts your users
Living in the digital age, emails are an indispensable tool in the life of any company. More and more brands are choosing this channel and it is becoming increasingly difficult to stand out in the inbox. However, did you know that the subject line in an email is the biggest influence on whether or not the recipient will open the message? Yes it's correct. The subject line is crucial to grab your recipient's attention. It is the first impression they will receive of your brand, that is why it is important to know in what tone you want to address your target audience, what need you want to generate in them... In this post we will give you some key tips so that you can create the best lines subject for your emails.
1. Be brief and concise
Brevity is important in any type of communication. Especially in the digital age, where most people are constantly on the go. Therefore, if you want your emails to be read, you have to make sure the subject line is clear and concise. For example, if you are sending a promotional email, a good subject line might be:
The line is clear, concise and will attract the recipient's attention. The longer it is, the more your clients will lose focus on what is really important and, it is possible, they may even decide not to open the email because it is not clear to them what you are really asking of them.
2. Be specific
Being specific is a great way to ensure your email is read. For example, if you are sending an email to share information about the use of a specific product, a good subject line might be "How to use: Read before using." This approach lets the person know that there is something important that needs their attention and they will be more likely to open the email.
3. Be creative and create urgency in your email lines.
Being creative can help you stand out from the crowd of emails that a person receives in their inbox every day. Something that stands out a little can attract attention and improve the likelihood that the recipient will decide to open your email. Additionally, another practice that will help your emails stand out from the rest is the use of urgency biases. The fear of losing something drives us to want it and buy it before we can run out of them. We must not abuse this bias and we must use it in a real way. For example, if you have a fashion store and you are promoting a sale, an example of a good subject line could be "Last Chance: To Be The Most Dazzling At The Party." Being creative and adding a touch of urgency can be a effective way to attract users to your emails.
Normally we associate personalization with the use of the person's name, it is something that can help us draw the attention of our user, but we don't have to stop there. Thanks to the data we collect from our customers, we can stand out from the competition by showing our customers: the products they have recently viewed, their latest purchases, recommendations for similar products, abandoned carts. By sending this type of email subject line you will appear more relevant to your target audience. The terminology you use should appeal to that specific audience.”
Another way to personalize subject lines is through targeting. You can use these to divide your customers based on their commitment to the brand or the products they are most interested in, creating, for example, a VIP segment interested in a specific product.
This way your customers will be able to see that in addition to including their name, and the exclusivity that it is only for them, it includes the name of the product they have been looking at.
5. Use interesting facts or provoke curiosity
Using interesting statistics or numbers in the subject line can attract attention and add interest to the content. For example, if you're promoting a new smartphone app, a good subject line might be "Over 10,000 People Have Downloaded Our App. Do you really want to miss out?" An interesting fact like this can motivate the reader to want to discover more about your email, and if in the body of the email you use an online flowchart to illustrate how your service or product can meet the needs and objectives of your users, you will make your email featured content.
Human beings are curious by nature, so if you manage to generate in the user that feeling of “wanting to know more” you will get them to open your emails. You can evoke this curiosity when you want to promote a new collection or product, but you have not launched it yet. This way you will spark interest in your audience before they understand the benefits of the product.
6. Include your offers
When you are going to have a promotion or a very clear offer, do not forget to include it in your subject line, to increase the conversion rate. Being direct and showing them the offer they will have inside will help get their attention. For example:
In addition to discounts, which are always very attractive to customers, consider other alternatives such as including a free gift when making a purchase or free shipping.
7. Try using emojis
To stand out in a crowded email inbox, using emojis can be a good idea, but don't overdo it as it can have the opposite effect and instead of standing out, you can blend in with the rest of the emails. Perform A/B tests to see what attracts the most attention to your audience and what they really like.
In conclusion, your subject line is the first thing a recipient will see when they check your email. Therefore, it is important to make sure that the subject stands out and is effective, giving it special attention and care. Remember, for an email to be read, it is important that you catch the recipient's attention and then keep them interested in your content. A good subject line can be the deciding factor between an email that gets abandoned and one that ends in a successful conversation.