Estrategia SEO: cómo elaborarla para posicionar tu contenido

SEO Strategy: How to Create One to Position Your Content

Developing a working SEO strategy is truly complicated. However, at Webmefy, we can offer this service with guaranteed results thanks to our methodology.

How do we develop SEO strategies at Webmefy?

The SEO strategy applied at Webmefy is unique in that it's not the same for all clients. Each one is different, unique, and personalized to adapt to the market and conditions of each business.

Even so, to develop any of these strategies, it's important to work with an SEO agency, and certain actions are necessary:

1. Analysis of the client's market and business, and the competition

Each business and market is distinct due to its theme, products, and services offered, which leads us to start with an analysis of the client's website to identify internal errors and determine priority areas for improvement.

Subsequently, after this initial internal analysis, it is important to analyze the external market to understand how the competition operates and to develop a strategy that surpasses their rankings in the SERP.

2. Correction of technical SEO and On-Page SEO errors

After the initial analysis, an SEO audit is carried out to then proceed with the correction of the most prominent website errors related to On-Page SEO and technical SEO.

For the correction of all aspects related to technical SEO, we implement improvements in the robots.txt file, structured data to optimize how Google recognizes the website, apply redirects to broken URLs, and other technical processes related to the more technical part of the website.

Improving On-Page SEO is the other most important part, where we seek to improve link juice and enhance the power of weaker URLs with internal linking strategies and correct content cannibalization, among other aspects.

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3. Content Strategy

Content is a fundamental pillar of our strategy. After conducting both internal and external analyses, we determine what content we need to target to rank on Google and achieve optimal results.

We use precise tools and software that allow us to ensure positioning in highly competitive keywords and markets.

4. Off-Site SEO Strategy

To boost your website's authority and ensure Google considers it a reliable source, we continue the process with an Off-Site SEO strategy.

With it, we develop a link-building strategy where we get external sites to link to the client's website with the aim of making it more reliable for Google and giving it more power over other competitors.

5. UI/UX Improvement

Finally, the strategy implements design improvements on the website to optimize certain aspects such as loading speed, user experience on the web, and accessibility to all pages.

To do this, we reduce the depth of the website, decreasing the number of clicks needed for users to reach the desired URL, improve the aesthetics of the website for mobile devices, which is where most traffic originates, and reduce the weight of web images to improve the website's loading speed.

6. AI Strategy

We adapt to new developments in Google and other search engines, including AI. AI citations are becoming increasingly important every day, and we know that the way users search is changing, so we establish GEO strategies.

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Frequently asked questions about Webmefy's SEO strategy

When can I see the results of the SEO strategy?

Additionally, the changes applied have a long-term effect, with results typically observable around the second or third month after the strategy begins.

Does implementing a good SEO strategy guarantee improved results?

Absolutely. SEO is one of the aspects that search engines value most for making your content and business visible. Therefore, applying it correctly, as done at Webmefy, guarantees more than outstanding results.

Does Webmefy's SEO strategy include reports on improvements?

Yes, one of the phases of Webmefy's SEO strategy includes a monitoring and reporting service for the improvements the website has experienced since the service was contracted.