News and strategies on Shopify, Growth, and eCommerce Marketing

A new era for digital commerce... Webmefy and The Oz have joined forces to create one of the most important collaborations between e-commerce agencies in Southern Europe, thanks to their technology...

The peak traffic period with events like Black Friday, Cyber Monday, and Christmas is the most critical time of the year for any e-commerce brand. Traffic peaks and high conversion rates can genera...

For years, e-commerce brands measured their success in clicks: CTR, web traffic, cost per acquisition. But the landscape has changed. Consumers no longer click as much as before. They search, compa...

The eCommerce peak season (Black Friday, Cyber Monday, and Christmas) is the most competitive time of the year… and also the biggest opportunity for many brands. The common mistake is to focus all ...

Who is the new digital buyer? Understanding who buys online and how they do it is essential for designing effective product, communication, and customer experience strategies. Today, we're not talk...

In eCommerce, communicating with your customers on the right channel makes all the difference. That's why Klaviyo now incorporates WhatsApp as a native channel, allowing brands to manage marketing ...

At Webmefy, we help eCommerce brands improve conversion and personalize the customer journey through tools like Klaviyo and Doofinder (our official partners). In this article, we explain how to int...

SEO is no longer what it once was. In 2026, artificial intelligence is rewriting the rules of the game, and Google is leading this transformation with the introduction of AI Overviews and the new A...

Sending the right message to your users is no longer enough: you also need to send it through the right channel for each one. This is where Klaviyo's new feature comes in: Channel Affinity, an AI-p...