News and strategies on Shopify, Growth, and eCommerce Marketing
GEO vs SEO: What are the differences?
GEO (Generative Engine Optimization) is the new version of SEO, focused on content appearing in new generative artificial intelligence search engines.
What is GEO?
GEO is the improved version of SE...
Webmefy x The Oz: Shopify benchmarks in Southern Europe
A new era for digital commerce...
Webmefy and The Oz have joined forces to create one of the most important collaborations between e-commerce agencies in Southern Europe, thanks to their technology...
Key Klaviyo Metrics to Measure Performance and Maximize Revenue During Peak Season
The peak traffic period with events like Black Friday, Cyber Monday, and Christmas is the most critical time of the year for any e-commerce brand. Traffic peaks and high conversion rates can genera...
How to build a brand that buyers remember (even if no one clicks)
For years, e-commerce brands measured their success in clicks: CTR, web traffic, cost per acquisition. But the landscape has changed. Consumers no longer click as much as before. They search, compa...
Peak season in eCommerce: how to optimize the Customer Journey to sell more
The eCommerce peak season (Black Friday, Cyber Monday, and Christmas) is the most competitive time of the year… and also the biggest opportunity for many brands.
The common mistake is to focus all ...
Profile of the New Digital Buyer in 2026: Trends and Keys for Your E-commerce Strategy
Who is the new digital buyer?
Understanding who buys online and how they do it is essential for designing effective product, communication, and customer experience strategies. Today, we're not talk...
WhatsApp in Klaviyo: what it is and how to use it in your eCommerce
In eCommerce, communicating with your customers on the right channel makes all the difference. That's why Klaviyo now incorporates WhatsApp as a native channel, allowing brands to manage marketing ...
How to integrate Doofinder with Klaviyo and improve segmentation and automation in your eCommerce
At Webmefy, we help eCommerce brands improve conversion and personalize the customer journey through tools like Klaviyo and Doofinder (our official partners). In this article, we explain how to int...
SEO in 2026: The Real Impact of AI to Adapt Your Brand Strategy
SEO is no longer what it once was. In 2026, artificial intelligence is rewriting the rules of the game, and Google is leading this transformation with the introduction of AI Overviews and the new A...