News and strategies on Shopify, Growth, and eCommerce Marketing
Growth hacking vs. growth marketing: what are the differences and which does your business need
When a brand wants to grow, two concepts often arise that seem similar but are not exactly the same: growth hacking and growth marketing. Although both share the goal of driving growth, their appro...
What is growth hacking and how to apply it in e-commerce
If you have an online store and feel that selling more doesn't just depend on investing more in advertising, understanding what growth hacking is can help you see your business in a different way. ...
What to do if your CPA rises across all platforms at the same time
When your Cost Per Acquisition (CPA) skyrockets across all platforms, concerns can arise as it compromises margins, casts doubt on the profitability of your campaigns, and can threaten the financia...
Performance Max: The Complete Guide to Using It in 2026
Performance Max (PMax) has evolved from an experimental Google Ads option to become the standard for intelligent automated ad campaigns by 2026.
If you manage an e-commerce business, ignoring the i...
How to choose an SEO agency for eCommerce and avoid making a mistake when hiring
Choosing an eCommerce SEO agency should not be reduced to comparing prices or being swayed by promises of "top rankings" in a short time. If you have an online store, you need much more than a prov...
Shopify Managed Markets: how to automate international pricing and scale your global eCommerce
Scaling internationally is one of the biggest goals and challenges for any eCommerce brand.
But often, the problem isn't demand, logistics, or marketing.
It's international pricing.
Poorly localize...
SEO migration to Shopify: a step-by-step guide to migrating without losing traffic, rankings, or sales
Migrating a website to Shopify involves challenges, yes, but it also opens up real opportunities to grow your e-commerce business. When executed methodically, an SEO migration to Shopify allows you...
Discovered – currently not indexed in Shopify: what it is and how to fix it (2026 checklist)
If you see the status Discovered – currently not indexed in Google Search Console, it means that Google already knows the URL, but has not yet crawled it (and therefore has not indexed it). This is...
Shopify SEO Audit (and Migrations to Shopify): What it is and how to do it step-by-step
A SEO audit is the process of analyzing your website to detect what is hindering its ranking and what real opportunities exist to improve visibility, qualified traffic, and sales. If your eCommerce...