A migration shouldn't start with choosing a theme. First, we need to understand why the current platform no longer meets the business's needs and what must keep working when the switch happens: products and variants, orders, payments, logistics, inventory management, analytics, content and traffic acquisition.
Not every store needs to migrate, and not every store needs Shopify Plus. We study the current situation, dependencies, and growth goals before defining the scope. That way, we avoid carrying old problems over to new technology or replacing processes that work without good reason.

