▪ Growth Strategy
Growth strategy and funnel optimization.
▪ CRM & Retention
Campaigns, automations, and recurrence in Klaviyo.
▪ Paid Media
Meta Ads optimization and investment efficiency.
▪ Data & Reporting
KPI analysis and data-driven decision making.
▪ Channel Orchestration
Educational content and cross-channel connection.
Saper is a natural skincare brand operating in a market where acquisition is increasingly expensive and trust plays a decisive role in purchasing. The brand needed to improve the profitability of its online channel by connecting acquisition, conversion and repeat purchases within a single strategy, instead of optimizing each channel in isolation.
Growth didn't come from attracting more visits, but from making the most of every opportunity.
In recent months, Saper faced a situation where increasing acquisition spend was no longer enough to sustain business growth. Month-over-month performance showed that the real challenge wasn't attracting more visitors, but getting every user to bring more value to the eCommerce store.
The challenge was to move beyond siloed, channel-by-channel optimization and build a system able to connect acquisition, conversion and retention under a single strategy, where every decision was backed by data and focused on business impact.
Project goals
The goal shifted from generating more traffic to generating more performance from every visit.
The solution
Instead of assigning separate goals to each channel, we built a system where data surfaced the opportunity, strategy set the priority and each area carried out a specific role within the same funnel. The results of every action fed into the next optimization cycle.
The Webmefy Growth system
At Saper, we connected acquisition, conversion, retention and data within a single system focused on generating more business, not just more traffic.
Traffic with higher purchase intent.
Less friction and a more efficient funnel.
More repeat purchases and higher customer value.
Profitability-driven decisions.
Continuous optimization
The learnings feed back into the system: detect, prioritize, execute, measure, and learn.
We started with a joint review of the business, funnel and channels to identify what was holding growth back. Based on that diagnosis, we defined a roadmap prioritized by impact, effort and alignment with commercial goals, coordinating Paid Media, CRO, CRM, content and reporting under a single direction.
More conversion • More repeat purchases • More profitability • Less dependence on traffic • Connected growth • Data-driven decisions
We analyze user behavior by page, device and funnel stage to locate the biggest drop-offs in purchase intent. We prioritize the landing pages, collections and product pages with the greatest commercial impact, strengthening the value proposition and reducing friction between visit, cart and checkout.
In June, although sessions fell 9.8% compared with May, checkout reaches increased 35.6% and orders grew 23.6%.
We restructured CRM planning to align campaigns, automations, and subscriber acquisition with the business's commercial needs. Messaging, segmentation, creative, and priority flows were optimized to increase database activation, recover demand, and strengthen repeat purchases.
In June, flows grew 57% compared with the previous period, and Klaviyo contributed 69% of the business's total revenue.
We restructured campaigns, budgets and creatives to shift from a volume-driven approach to an efficiency-driven one. The work focused on identifying which offers and formats generated sales at a more sustainable CPA and on using Paid Media as a discovery and acquisition lever within the overall system.
In April, CPA improved by 40% and ROAS rose by 59%. In June, the new creatives for the bundles campaign cut its CPA by 38%.
We analyzed which content and pages attracted traffic with the strongest commercial affinity and which ones actually moved users through the funnel. Based on this analysis, we prioritized educational pages, product landing pages and collections with the potential to connect discovery, consideration and purchase.
We built a shared view of the business connecting sales, sessions, conversion, orders, AOV, repeat purchases, CRM, and media efficiency. This view made it possible to quickly spot deviations such as the drop in traffic and revenue in May, redefine priorities, and activate actions that helped restore growth in June.
Q2 2026 results
Between April and June 2026, Saper grew its sales, orders and conversion rate despite receiving fewer sessions than in the same period the previous year.
Net sales · Q2 2026 vs. Q2 2025
Net sales growth
The cumulative result for the quarter shows the system's ability to drive growth beyond the one-off performance of a single month.
The key takeaway
The improvement came from increasing the performance of every visit: better conversion, a larger CRM contribution, and a connected view of acquisition, repeat purchases, and data.
Aggregate conversion rate
Order volume growth
Drop in sessions
The quarter wasn't linear. Performance across April, May and June made it possible to spot deviations, redefine priorities and get growth back on track through a combined reading of the funnel, CRM, Paid Media and data.
Monthly net sales trend · YoY
CRM channel contribution to total revenue during the months of highest contribution.
A standout result within a quarter evaluated on its overall performance, not just its best month.
What changed
The change wasn't just about executing more actions. Saper went from managing each channel as a standalone piece to making decisions based on a connected view of the business.
Channels analyzed separately
A joint view of the funnel
Traffic as the main benchmark
Conversion and profitability as the yardstick
Month-dependent actions
Roadmap prioritized by impact
Descriptive reporting
Data to decide the next move
CRM as a communication channel
CRM integrated into conversion and repeat purchases
Saper's case shows that a Growth strategy isn't about keeping every metric in the green every month. It's about having a system that can detect what's holding the business back, prioritize the right response and coordinate the areas needed to recover performance.
By connecting data, acquisition, conversion and CRM within a single process, Saper closed Q2 with more sales and orders, a significantly higher conversion rate and less reliance on traffic volume.
The customer experience
“Webmefy is an approachable team with excellent digital marketing professionals. They bring ideas to boost sales and really know their way around Shopify websites. I'd highlight their process automation and how quickly they respond. Without a doubt, a highly recommended agency for any company looking to grow online.”
We don't scale isolated actions. We scale a system of learning and growth.
Frequently asked questions
Key insights into how acquisition, CRO, CRM and data can work together as a single growth system.
It's a system that connects acquisition, conversion, repeat purchase and data under shared goals. Instead of optimizing each channel in isolation, it identifies and prioritizes the actions with the greatest impact on sales, profitability and customer value.
By improving the performance of existing visits: reducing friction, optimizing conversion, recovering opportunities and increasing repeat purchases. At Saper, this approach helped achieve 31.7% more sales with 19% fewer sessions.
Klaviyo lets you use customer behavior to segment, automate, and personalize communications. Its impact grows when CRM works in sync with acquisition, CRO, and data.
When your eCommerce store already gets traffic, but there's friction in the purchase process or increasing acquisition spend starts eroding profitability. CRO turns more of your existing sessions into orders.
You need to connect metrics such as CAC, ROAS, conversion rate, average order value, margin, repeat purchase rate, LTV and CRM contribution. Reading them together shows whether growth is sustainable and where to focus the next action.
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