How Intecat drives its online growth by connecting technology, SEO, Paid Media, and CRM under a single eCommerce strategy.

Webmefy's strategy was built around three key levers:

1. SEO, to build organic visibility and capture demand during the research and consideration stages.
2. Paid Media, to accelerate acquisition during high-intent moments and key campaigns.
3. Klaviyo CRM, to activate the database, improve repeat purchases and support the customer throughout the entire lifecycle.

The key was connecting these three areas with Intecat's commercial calendar, especially around Apple launches, promotional campaigns and high-demand moments.

The SEO strategy focused on strengthening Intecat's organic visibility through technical improvements, architecture and indexing optimization, and a content strategy geared toward purchase intent. Particular focus went to searches related to Apple launches, model comparisons, buying recommendations, the Plan Renove trade-in program, and consideration- and decision-stage terms. This groundwork made it possible to make the most of demand peaks: in September 2025, coinciding with the iPhone 17 launch, organic traffic grew significantly compared with the previous month, while in October it held steady year over year, consolidating visibility ahead of key campaigns such as Black Friday and Christmas.

The Paid Media strategy was designed to follow Intecat's sales calendar and activate spend at the moments of greatest opportunity.

Webmefy worked on every element that impacts campaign performance: account structure, objectives by funnel stage, audience definition, budget allocation by channel, Always On campaigns, product launches, category campaigns, acquisition and consideration activity, commercial promotions, driving traffic to the eCommerce site and physical stores, as well as ongoing testing of messaging and formats.

In September 2025, coinciding with the iPhone 17 launch, Paid Media played a key role in capturing demand and converting users with high purchase intent.

In October, once high-intensity campaigns like back-to-school had wrapped up, the focus shifted to optimization. Although attributed sales volume dropped compared to the previous month, the team worked on improving efficiency, reducing costs and strategically preparing for Black Friday and the holiday season.

This approach allowed Intecat to step up commercial pressure at peak-demand moments and optimize return on investment during transition periods.

In a high-value, low-purchase-frequency category, CRM had a key role: supporting the customer beyond the first purchase.

The Klaviyo strategy focused on activating the database, personalizing communications, and building automations tied to each user's actual behavior.

Webmefy developed a comprehensive strategy that included strategic newsletters, advanced segmentation, resends to qualified audiences, welcome flows, abandoned checkout recovery, viewed product automations, category-based post-purchase sequences, thank-you journeys, renewal flows, cancellation recovery, pop-up list growth, trigger and filter optimization, lighter templates, dynamic product blocks, and cross-selling and loyalty initiatives.

In September 2025, the channel accelerated sharply thanks to the launch of new flows and more personalized communications.

The channel proved its ability to complement acquisition, reactivate users, and support demand peaks through more relevant, segmented communications.

In December 2025, Klaviyo solidified its role within Intecat's Growth strategy.