The Webmefy team: technology, growth, and design to scale e-commerce

At Webmefy, we have a multidisciplinary team specialized in technology, digital marketing, and user experience for eCommerce, organized to help brands build a solid foundation, optimize their performance, and scale their online business.

Our structure integrates expert profiles in development, growth, CRM, SEO, paid media, and UX/UI design, working in coordination to drive results-oriented projects.

Each area is led by team leads with experience in complex technological architectures and digital growth strategies, which allows us to combine technical execution, strategic vision, and a focus on profitability.

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Webmefy is pronounced: [Web-me-fy]

How is the Webmefy team structured?

The team is organized into specialized areas that cover all the needs of an eCommerce project: from technological infrastructure to customer acquisition, conversion, and retention.

All departments work under the supervision of the Head of Digital, who ensures alignment between technology, marketing, and user experience to maximize the impact of each initiative on the business.

Technology and Development Team

The IT and Development area designs and maintains the technological architecture of eCommerce projects, ensuring efficient, secure, and scalable platforms.

Comprising Project Managers, Team Leads, and specialized developers, this team works on implementing scalable solutions, integrating with external systems, and developing improvements to business performance and operations.

Their work enables brands to reduce technological complexity, optimize processes, and prepare for international expansion.

Growth and digital marketing team

The Growth team drives e-commerce growth through data-driven and profitability-oriented strategies.

Business Managers strategically monitor each project, coordinating specialists in three key areas:

Paid Media

Optimizing acquisition campaigns to generate qualified traffic and maximize ROI.

SEO

Organic positioning strategies that improve visibility, sustainable traffic, and long-term lead generation.

CRM and retention

Design of automations, segmentation, and loyalty strategies to increase customer retention and lifetime value.

UX and UI Design Team

The UX/UI team optimizes the shopping experience through behavioral analysis, testing, and user-centered design.

They develop clear, conversion-oriented interfaces that improve navigation, reduce friction, and boost eCommerce performance across all devices.

Webmefy Team Leadership

Our leadership combines experience in technology architecture, digital growth, and complex eCommerce project management, allowing us to support brands in their evolution towards more scalable and profitable models.

Gabriel Seijo - CEO - Co-founder

He leads Webmefy's technology strategy and direction, providing expert insight into scalable e-commerce architecture and the management of complex digital projects.

Aurora Sánchez - CMO - Co-founder

She leads Webmefy's marketing and positioning strategy, driving B2B growth, partnerships, and retention strategies aimed at maximizing customer value.

Marta Satrústegui - Head of digital

Leads the digital strategy and coordinates the technology, growth, and UX teams to drive scalable growth for eCommerce projects

Claudia Carta - Growth Team Lead manager

She leads the growth strategy for e-Commerce projects, coordinating acquisition, SEO, and CRM to drive profitable growth aligned with business objectives.

Fátima García - Team Lead Project Manager

She leads the operational management of digital projects, ensuring efficient deliveries, technical quality, and roadmap compliance.

Sandra Gonzalez - IT Team Lead

Leads the development team and the technological architecture of eCommerce projects, ensuring scalable and efficient solutions.

Goyo Martinez - Business Development Director

Drives Webmefy's commercial growth, connecting each brand's challenges with tailored eCommerce solutions.

Team synergy and client collaboration

The sustainable growth of an eCommerce requires collaboration between technology, marketing, and user experience. At Webmefy, our team works in a coordinated manner and alongside the client to drive data-driven strategies that enable business scaling.

The talent behind the eCommerce businesses that are growing profitably

Our team