News and strategies on Shopify, Growth, and eCommerce Marketing
Growth hacking for Shopify: how to scale traffic, conversion, and retention
Growing a Shopify store is not just about getting more traffic. In fact, many brands are increasingly investing in campaigns, content, social media, or acquisition, but still encounter the same pro...
Growth hacking strategies for eCommerce that actually work
Applying growth hacking strategies for eCommerce isn't about seeking quick tricks or miraculous actions to sell more overnight. It's about identifying real growth opportunities, launching data-driv...
SEM Strategy: How to Achieve Positioning and Results
A well-designed paid media strategy can be the key to achieving tangible results in your e-commerce SEM positioning. Therefore, good campaign planning and management is essential to achieve results...
AARRR Funnel: how to use it to grow an eCommerce business
The AARRR funnel, also known as the pirate funnel, is one of the most useful models for understanding how an eCommerce business grows. It doesn't just focus on attracting traffic or achieving one-o...
What does a growth hacking agency do and when does your business need one?
If you're wondering what a growth hacking agency does and when it can make a difference for your business, you're in the right place. In a digital environment where every channel competes for user ...
Growth hacking vs. growth marketing: what are the differences and which does your business need
When a brand wants to grow, two concepts often arise that seem similar but are not exactly the same: growth hacking and growth marketing. Although both share the goal of driving growth, their appro...
What is growth hacking and how to apply it in e-commerce
If you have an online store and feel that selling more doesn't just depend on investing more in advertising, understanding what growth hacking is can help you see your business in a different way. ...
What to do if your CPA rises across all platforms at the same time
When your Cost Per Acquisition (CPA) skyrockets across all platforms, concerns can arise as it compromises margins, casts doubt on the profitability of your campaigns, and can threaten the financia...
Performance Max: The Complete Guide to Using It in 2026
Performance Max (PMax) has evolved from an experimental Google Ads option to become the standard for intelligent automated ad campaigns by 2026.
If you manage an e-commerce business, ignoring the i...